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Redesigning Capitalism

Jessica Yinka Thomas introduces a growing business model movement called B Corp, which supports businesses that want to focus on sustainability as well as profits.

Published onJan 15, 2022
Redesigning Capitalism


The recent global pandemic, economic crisis and racial justice uprisings have revealed a deep, fundamental problem in our economic system, which has long rewarded maximizing wealth over well-being and has prioritized individualism over interdependence. Jessican Yinka Thomas, MBA explores a new model of business, B Corporations (B Corps), and a global movement focused on redesigning capitalism in a way that uses the power of business as an engine to drive positive social and environmental change.

Jessica Yinka Thomas serves as director of the Business Sustainability Collaborative and assistant professor of the practice in the Poole College of Management where she teaches social innovation and environmental sustainability. Her work focuses on studying innovative sustainable business models including B Corporations. Professor Thomas leads the nationally-recognized B Corp Clinic, an experiential learning consulting program where students work with local and global companies to drive social and environmental impact. She serves as president and board chair of B Academics, a global network that works to unite academics studying and teaching about B Corporations. She also serves on the B Lab Standards Advisory Council which is responsible for revisions to the B Corp global standards. Professor Thomas has written numerous white papers, case studies and research reports as well as two social justice novels. She received her MBA from The Fuqua School of Business at Duke University, and her bachelor’s in engineering from Stanford University.

Redesigning Capitalism: Business as a Force for Good (Jessica Yinka Thomas)

This video was originally produced for an audience of entering first-year and transfer students at NC State University as a part of an interdisciplinary experience. It is available for noncommercial reuse under a Creative Commons Attribution Noncommercial 4.0 License,



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